Nowadays, if you own a business then having a website is a must. It gives you validity in the eyes of potential customers and helps expand your business by allowing you to tap into different demographics more easily.
Of course, not every website will help you be successful. It has to be able to convert leads into customers. In this article, we’re going to be talking about how you can build such a website:
Optimize For Mobile
A lot of people these days surf the internet on their mobile. Hence, if you’re website isn’t optimally configured for mobile, then you’re going to end up losing a lot of traffic and potential sales.
What does it mean to optimize for mobile? You’re essentially transposing the desktop experience into a mobile format. When it comes to the latter, you have to work with a small screen, which poses a bit of a challenge. It’s not just about aesthetics but functionality as well. For instance, you might have to convert the header menu into a drop-down due to lack of space.
Fortunately a lot of website building platforms these days, make it easy for anyone to design both desktop and mobile versions of a website.
Invest In a Good Back-End Platform
In order to build a website that converts, it needs to sit on the back of a feature-rich back-end platform. An excellent back-end platform provides you with templates to almost everything from content staging to in-depth analytics on customer behaviour. Such a platform is especially necessary if you’re building an ecommerce store. Processes like updating product information and managing payment getaways and promotional codes have to be executed to perfection, if you want to maintain a high customer conversion rate.
If you’re looking for a platform that can do all of this, we highly recommend Magento. Get in touch with the best agency for Magento web design Sydney has to offer and get it integrated into your own site.
Place Call-To-Actions Everywhere
A call-to-action, as the name implies, is when you ask the customer to do something in particular. Common call-to-actions include ‘buy now’, ‘learn more’, and ‘contact us’. These are very important if you want to be further your relationship with a customer.
For instance, if you’re a company that sells digital solutions, you can introduce some of your software on your home page and include a ‘learn more’ button which directs them to the actual product page. Then, at the bottom of the product page, you could put up a ‘buy now’ button which leads to a checkout. This way you get a lead to learn about the product and then provide them with the ability to make a purchase effortlessly.
Keep It Simple
When it comes to website design, less is more. Remember your primary purpose is to make sales, not to show of your design skills. Every design choice you make has to be functional as well as aesthetic. Don’t sacrifice the former for the latter.
Designing a website that converts isn’t easy. However, these four tips are sure to put you on the right track.